We make WordPress rebuilds painless
AIRA is a WordPress migration tool by RDH Digital Ltd for agencies rebuilding client sites into ACF blocks.
We crawl existing sites, classify each section into your native ACF blocks, and import drafts with media, redirects, and SEO intact — so the slowest part of a rebuild becomes a guided, mostly-automatic process.
Why we built AIRA
Every agency knows the tax on a WordPress rebuild: moving years of content into a new block structure, by hand, page after page. The design is the fun part; the migration is the part that quietly eats a week and risks your search rankings.
AIRA was built to remove that tax. Point it at any site — WordPress or not — and it crawls each page, classifies every section into your registered ACF blocks, and imports the result as drafts, with media sideloaded, internal links rewritten, and SEO carried over. You review and publish; AIRA does the heavy lifting.
- check_circleCrawl any site and discover its pages from the sitemap.
- check_circleClassify each section into your native ACF blocks, with confidence scores.
- check_circleImport as drafts — media, internal links and SEO handled for you.
- check_circleGenerate a 301 redirect map so a rebuild never costs you rankings.
The team
Ryan Hale
Head of Front End Development
Ryan Hale is Head of Front End Development at AIRA, where he leads the team building the engine that migrates WordPress sites into native ACF blocks. He has spent more than a decade building and rebuilding WordPress sites for agencies, with deep, hands-on expertise in Advanced Custom Fields, Gutenberg block development, and large-scale content migrations that protect search rankings. He writes about ACF, moving off page builders like Elementor and Divi, and the practical craft of shipping fast, maintainable WordPress rebuilds.
Tommy Smith
Content Director
Tommy Smith is Content Director at AIRA, where he leads editorial strategy and reviews the team's guides for accuracy, clarity and usefulness. With a background in WordPress content and technical SEO, he makes sure every article on ACF, page-builder migration and WordPress rebuilds reflects how the tools actually work — and stays current as they change.
See AIRA on your next rebuild
Crawl and preview any site free. 10 credits on signup — pay only when you commit.
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