AIRA vs Migrate Guru
Migrate Guru is excellent for cloning a WordPress site to a new server. It is not built for rebuilding marketing pages into a new ACF block library — different jobs.
Migrate Guru (and similar all-in-one migrators) copy the database — plugins, postmeta, builder JSON intact. AIRA crawls the rendered site and classifies sections into native ACF blocks for redesigns where layout and theme both change.
Side-by-side
| Factor | Migrate Guru | AIRA |
|---|---|---|
| Primary job | Host-to-host DB clone | Redesign → ACF blocks |
| Page builder exit | Brings builder data with you | Replaces builder with native blocks |
| New block library | Not involved | Core workflow |
| Section classification | N/A — copies as-is | AI maps sections to your blocks |
| Same theme rebuild | Fast clone | Overkill — use DB clone |
| Redirect + SEO bundle | Manual after clone | Per-page bundle included |
When Migrate Guru wins
- checkMoving an identical site to new hosting with the same theme and plugins.
- checkStaging sync when builder and theme stay the same.
- checkEmergency backups and quick duplications for dev copies.
- checkYou are not exiting Elementor, Divi, or WPBakery — just relocating.
When AIRA wins
- check_circleRebuilding on a new ACF block theme while retiring a page builder.
- check_circleMigrating from Webflow, Wix, or Squarespace into WordPress blocks.
- check_circleWhen postmeta from the old builder would break the new front end.
- check_circleYou need content in editable Gutenberg blocks, not legacy shortcodes.
Want the full walkthrough?
Read the full comparison guidearrow_forwardCommon questions
Can I use Migrate Guru and AIRA together?expand_more
Sometimes. Clone to staging with Migrate Guru for a safety net, then run AIRA against the public old site to draft ACF block pages on the new theme. Do not treat the clone as the final content layer if the builder is being removed.
Does Migrate Guru convert Elementor to ACF blocks?expand_more
No. It copies the database including Elementor's _elementor_data. Your new theme still needs a migration step to turn sections into native blocks.
Which is faster for a like-for-like move?expand_more
Migrate Guru wins for identical copies — often under an hour. AIRA wins when the site structure changes and you need classified block drafts, not a database dump.
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