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17 articles

Step-by-step playbooks for the non-design work on a rebuild: scoping migrations, mapping sections to ACF blocks, running staging QA, and shipping without surprises. Written for freelancers and agency leads who own delivery.

WordPress media files being migrated and remapped to ACF image fields
Guides • 8 min read

WordPress media library migration: images, files, and attachment IDs

Broken images after migration are almost always attachment ID and URL mismatches — not missing files. Here's how to migrate media properly across sites, builders, and ACF field types.

Ryan HaleRyan Hale
WordPress contact forms being rebuilt and tested after a site migration
Guides • 8 min read

WordPress forms migration after a rebuild (Gravity Forms, CF7 & more)

Forms look fine on staging until launch day when notifications stop, CRM feeds break, and CAPTCHA keys still point at the old domain. The complete forms migration guide.

Ryan HaleRyan Hale
WordPress navigation menus being rebuilt after a site redesign
Guides • 9 min read

WordPress menu and navigation migration after a redesign

Menus don't migrate when pages do. After a redesign, broken navigation is one of the first things clients notice — and one of the last things agencies test. Here's the full playbook.

Ryan HaleRyan Hale
WordPress blog posts being migrated into structured ACF and Gutenberg blocks
Guides • 8 min read

Migrating WordPress blog posts into ACF blocks (vs marketing pages)

Posts are not pages. On a rebuild, blog content often gets under-scoped — until launch week when 200 articles still have Divi shortcodes. Here's how to migrate posts properly.

Ryan HaleRyan Hale
WordPress migration QA checklist being worked through before site launch
Guides • 8 min read

The WordPress migration QA checklist (every check, explained)

Launch day isn't the finish line — it's the exam. This is the full QA checklist agencies run before pushing a migrated WordPress site live, with every check explained.

Ryan HaleRyan Hale
Orphaned WordPress shortcodes being identified and cleaned up after migration
Guides • 6 min read

WordPress shortcode cleanup after a migration

Shortcodes are the fossil record of every builder and plugin the site ever used. After a migration, here's how to find and eliminate the ones still lurking in your content.

Ryan HaleRyan Hale
Scoping and pricing a WordPress rebuild project
Guides • 7 min read

How to scope and price a WordPress rebuild (for agencies)

Rebuilds overrun because they are scoped as design projects when they are really migration projects. Here is how agencies scope and price them so the maths works.

Ryan HaleRyan Hale
Using AIRA to migrate a site into WordPress ACF blocks
Guides • 8 min read

How to use AIRA: the complete migration walkthrough

The full, in-depth walkthrough: from exporting your ACF blocks to importing finished pages — with media, redirects and SEO — into your new WordPress build.

Ryan HaleRyan Hale
A printable WordPress migration checklist on a desk
Guides • 9 min read

The WordPress migration checklist (free download)

The exact checklist we run before, during and after a WordPress rebuild — from URL mapping to post-launch verification. Grab the printable version free.

Ryan HaleRyan Hale
WordPress page builder markup compared with lean native ACF block output
Guides • 8 min read

Why page builders slow WordPress sites (and what agencies do instead)

Clients blame hosting when the site is slow — but the page builder is often the culprit. Here is the performance case for leaving builders behind on your next rebuild.

Ryan HaleRyan Hale
Switching a WordPress theme while keeping all the content intact
Guides • 8 min read

How to change your WordPress theme without losing content

Your posts and pages survive a theme switch — your layouts often don't. Here's what actually breaks when you change WordPress themes, and how to move content across cleanly.

Ryan HaleRyan Hale
Broken image placeholders on a WordPress site after a content migration
Guides • 7 min read

Broken images after a WordPress migration: causes and fixes

Migrated content but half the images 404? This is the most common post-migration complaint. Here are the five causes and the fixes that actually work.

Ryan HaleRyan Hale
Importing an ACF Migrate bundle into WordPress with the review interface
Guides • 8 min read

How to import an ACF Migrate bundle into WordPress

You have got a bundle.json from your crawl — now what? Here is how to import it into WordPress with the ACF Migrate plugin and review every page before publish.

Ryan HaleRyan Hale
WordPress site rebuild project timeline from design through migration to launch
Guides • 8 min read

How long does a WordPress site rebuild take?

Clients always ask for a timeline. Here's how agencies estimate WordPress rebuilds — and why content migration is the variable that blows budgets.

Ryan HaleRyan Hale
WordPress site rebuild workflow on a staging environment before going live
Guides • 7 min read

WordPress staging migration: the agency workflow

Every agency rebuild should live on staging first. Here is the workflow for migrating content, testing redirects, and launching without surprises.

Ryan HaleRyan Hale
A WordPress site rebuilt with native ACF blocks in the Gutenberg editor
Guides • 7 min read

How to migrate a WordPress site into ACF blocks (2026 guide)

Rebuilding on Advanced Custom Fields? Here is the full workflow for moving every page into native ACF blocks — without the copy-and-paste.

Ryan HaleRyan Hale
Copying a page from one WordPress site to another
Guides • 8 min read

How to copy a page from one WordPress site to another

Moving a page between two WordPress sites sounds simple until images break and layouts collapse. Here are the five real options and when to use each.

Ryan HaleRyan Hale

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