SEO articles
7 articles
Search equity is the part of a redesign clients feel in week three, not launch day. These guides cover redirect maps, SEO plugin metadata, Search Console monitoring, and the QA passes that keep organic traffic stable.
How to preserve SEOPress SEO during a WordPress migration
SEOPress is increasingly the SEO plugin agencies standardise on — but rebuilds wipe its post meta unless you plan for it. Here's every field, setting, and verification step.
Ryan Hale
WordPress migration post-launch monitoring (weeks 1–4)
Launch day is the starting gun, not the finish line. Here is exactly what to monitor in the first four weeks after a WordPress migration — and what each signal means.
Ryan HaleHow to preserve Rank Math SEO during a WordPress migration
Rank Math stores SEO data differently from Yoast. Here's exactly what to migrate, how to verify it, and what breaks when you rebuild on a new install.
Ryan Hale
How to preserve Yoast SEO data during a WordPress migration
Yoast SEO data lives in post meta — it does not follow content on a rebuild. Here is how UK agencies preserve every title, description and canonical during migration.
Ryan Hale
Broken internal links after a WordPress migration: how to fix them
Redirects can paper over broken internal links, but they shouldn't have to. Here's how to find and fix internal links that still point at the old site structure.
Ryan HaleHow to build a WordPress redirect map after a redesign
A redesign without a redirect map is a rankings reset. Here's how agencies crawl the old site, map every URL, and import 301s before launch day.
Ryan HaleHow to rebuild a WordPress site without losing SEO
A redesign that tanks your traffic isn't a success. Here's the SEO checklist that keeps rankings intact when you rebuild a WordPress site.
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