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Migration articles

29 articles

Everything that happens between the old URL and the new theme: crawling builder pages, classifying sections, sideloading media, and importing drafts. Includes platform-specific exits and the checklists we run before DNS cutover.

Abstract illustration of AI-assisted WordPress agency workflows connecting discovery, migration, and QA
Migration8 min read

How AI is changing WordPress agency workflows in 2026

AI is not replacing agency developers in 2026 — it is reshaping which tasks get junior hours, which get automated, and which still need a senior with a redirect spreadsheet. Here is the honest picture for WordPress shops.

Ryan HaleRyan Hale
Decision flow for choosing AI versus manual WordPress content migration on a rebuild
Migration8 min read

When to use AI for content migration vs when not to

AI migration is brilliant on long-tail interior pages and painful on load-bearing templates with plugin meta. Here is how to decide per project — without letting sales enthusiasm outrun engineering reality.

Ryan HaleRyan Hale
Comparison chart of WordPress content migration approaches including manual, import, clone, and AI tools
Migration9 min read

AI content migration tools compared (honest roundup)

Every migration tool optimises for a different problem. None of them magically rebuild your Elementor site into ACF blocks — here is how the options actually compare in 2026.

Ryan HaleRyan Hale
Chart-style cover for WordPress migration time benchmark data from AIRA
Migration7 min read

WordPress migration time benchmark (2026 data)

Real numbers from AIRA production usage — not a vendor infographic. How long manual copy-paste takes vs AIRA, what accuracy looks like after review, and what agencies should budget.

Ryan HaleRyan Hale
Multilingual WordPress URLs and hreflang being verified during a site migration
Migration9 min read

WordPress multilingual migration: WPML, Polylang and URL structure

Multilingual rebuilds fail quietly — wrong hreflang, broken translation links, English pages 404ing in /de/. Here's how to migrate WPML or Polylang without losing rankings in any locale.

Ryan HaleRyan Hale
Migrating a WordPress.com site to self-hosted WordPress with ACF blocks
Migration8 min read

How to migrate from WordPress.com to self-hosted WordPress

WordPress.com is not the same as self-hosted WordPress — exports, plugins, and URLs all behave differently. Here's how to migrate off WordPress.com without losing content or rankings.

Ryan HaleRyan Hale
Migrating a Shopify store to WordPress WooCommerce and ACF blocks
Migration8 min read

How to migrate from Shopify to WordPress (WooCommerce and ACF blocks)

Shopify-to-WordPress is a platform change, not a theme swap — products, collections, checkout, and apps all need deliberate mapping. Here's the agency playbook for landing on WooCommerce and ACF blocks.

Ryan HaleRyan Hale
WordPress custom post types being migrated during an ACF block rebuild
Migration8 min read

WordPress custom post type migration: the agency guide

CPTs power portfolios, case studies, team pages, and resource libraries — but they don't migrate when you import pages. Here's how to move custom post types without losing content or URLs.

Ryan HaleRyan Hale
Breakdance Builder content being migrated into native ACF blocks
Migration8 min read

Migrating from Breakdance to ACF blocks

Breakdance is fast and developer-friendly — but agencies still migrate when they need one shared ACF block library across every client. Here is how to move Breakdance content into native blocks cleanly.

Ryan HaleRyan Hale
Comparing manual WordPress migration with AIRA automated ACF block mapping
Migration7 min read

AIRA vs manual migration: which is right for your rebuild?

Still copying Elementor pages into ACF blocks by hand? Here is an honest comparison of manual migration vs AIRA — time, cost, what breaks, and when DIY still wins.

Ryan HaleRyan Hale
Rebuilding a WooCommerce storefront with native ACF blocks
Migration7 min read

How to rebuild a WooCommerce site on ACF blocks

WooCommerce rebuilds are not just theme swaps — marketing pages live in page builders while products live in the database. Here is the full UK agency playbook for moving onto ACF blocks.

Ryan HaleRyan Hale
Webflow marketing site being migrated into WordPress ACF blocks
Migration7 min read

Migrating from Webflow to WordPress & ACF blocks

Webflow handovers are common — and export-only paths leave you rebuilding every section by hand. Here is how UK agencies crawl a live Webflow site and map it into an ACF block library.

Ryan HaleRyan Hale
Bricks Builder page content being migrated into ACF blocks
Migration8 min read

Migrating from Bricks Builder to ACF blocks

Bricks is leaner than Elementor — but it's still a builder with its own data model. Here's when and how agencies migrate Bricks sites onto a shared ACF block library.

Ryan HaleRyan Hale
Salient theme content being migrated into native ACF blocks
Migration8 min read

Migrating from the Salient theme to ACF blocks

Salient bundles WPBakery with its own shortcodes and Nectar Slider. Here is the complete playbook for migrating Salient client sites onto native ACF blocks.

Ryan HaleRyan Hale
Thrive Architect landing page content being migrated into ACF blocks
Migration7 min read

Migrating from Thrive Architect to Gutenberg & ACF blocks

Thrive Architect powers funnels, lead gen pages and course sites — but it's not where most agencies want the next rebuild to land. Here's the full migration playbook.

Ryan HaleRyan Hale
Flatsome UX Builder storefront content being migrated into ACF blocks
Migration6 min read

Migrating from Flatsome & UX Builder to ACF blocks

Flatsome + UX Builder power a huge chunk of WooCommerce storefronts. Here's the full playbook for migrating off Flatsome onto a bespoke ACF block build.

Ryan HaleRyan Hale
Oxygen Builder content being migrated into native Gutenberg ACF blocks
Migration7 min read

Migrating from Oxygen Builder to native Gutenberg & ACF blocks

Oxygen outputs clean HTML but still locks you into its builder and template system. Here is how UK agencies move Oxygen-built pages onto portable ACF blocks.

Ryan HaleRyan Hale
WordPress multisite network diagram with subsites being migrated
Migration6 min read

WordPress multisite content migration: an agency guide

Multisite adds a layer most migration guides ignore. Here's how agencies handle content migration when WordPress multisite is involved.

Ryan HaleRyan Hale
Migrating a Wix website to WordPress and native ACF blocks
Migration8 min read

How to migrate from Wix to WordPress (and into ACF blocks)

Wix gives you almost nothing to export — so a real migration means rebuilding from the live site. Here's how to move a Wix site onto WordPress and native ACF blocks without losing content or rankings.

Ryan HaleRyan Hale
Migrating a Squarespace website to WordPress and native ACF blocks
Migration7 min read

How to migrate from Squarespace to WordPress (into ACF blocks)

Squarespace has a WordPress export — but it only carries a fraction of your site. Here's what it misses, and how to migrate a Squarespace site into native ACF blocks properly.

Ryan HaleRyan Hale
Avada Fusion Builder content being migrated into native ACF blocks
Migration8 min read

Migrating from Avada & Fusion Builder to ACF blocks

Avada powers a huge slice of the WordPress web — and Fusion Builder shortcodes are baked into every page. Here's how to migrate off Avada onto native ACF blocks.

Ryan HaleRyan Hale
Moving a WordPress site off a page builder onto native ACF blocks
Migration6 min read

The page builder exit guide: moving WordPress to native blocks

Page builders win the first hour and cost you for years. Here's the full, builder-by-builder guide to moving a WordPress site onto native ACF blocks — cleanly.

Ryan HaleRyan Hale
WPBakery page builder content being migrated into native Gutenberg ACF blocks
Migration7 min read

Migrating from WPBakery to native Gutenberg & ACF blocks

WPBakery stores layouts as shortcodes — deactivate it and your pages collapse. Here is how to move a WPBakery site onto lean, native ACF blocks.

Ryan HaleRyan Hale
Beaver Builder content being migrated into native Gutenberg ACF blocks
Migration7 min read

Migrating from Beaver Builder to native Gutenberg & ACF blocks

Beaver Builder stores layouts in post meta, not portable blocks. Here is how UK agencies move a Beaver Builder site onto lean ACF blocks without blank pages or raw shortcodes.

Ryan HaleRyan Hale
AI classifying website sections into structured ACF blocks
Migration8 min read

How AI is changing WordPress content migration

Migration used to mean copy-paste or brittle scraping scripts. AI changes the economics — but only when it's pointed at the right problem. Here's where it actually helps.

Ryan HaleRyan Hale
WordPress Classic Editor content being migrated into Gutenberg ACF blocks
Migration7 min read

Migrating from the Classic Editor to Gutenberg & ACF blocks

Classic Editor sites store content as raw HTML in post_content. Here is how UK agencies migrate that into structured Gutenberg and ACF blocks without losing headings, images or internal links.

Ryan HaleRyan Hale
Comparing WordPress content migration approaches
Migration8 min read

WordPress content migration: 5 approaches compared

Migration means two different things in WordPress — moving a host vs moving content into a new structure. Here are the five approaches to the second, compared honestly for agency rebuilds.

Ryan HaleRyan Hale
Divi builder content being migrated into native Gutenberg ACF blocks
Migration9 min read

Migrating from Divi to native Gutenberg & ACF blocks

Divi is quick to start and slow to leave — its shortcodes are baked into every page. Here is how to move a Divi site onto lean, native ACF blocks without losing content.

Ryan HaleRyan Hale
Elementor content being migrated into native Gutenberg ACF blocks
Migration8 min read

Migrating from Elementor to native Gutenberg & ACF blocks

Page builders are convenient until they are not. Here is how to move an Elementor site to lean, native ACF blocks — and what to watch out for on the way.

Ryan HaleRyan Hale

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