Solo freelancer: 24 Divi pages without a lost weekend
Median-sized project in our dataset: 24 pages, mostly hero + text + testimonial + CTA patterns. Crawl and review fit one evening; manual approach would have been most of a weekend.
Pages migrated
0
Manual estimate
0h
AIRA time
~2h
Credits
0
£18.96 tooling
Launch
On date
No migration slip
~16 hours saved vs manual estimate on this project
Tooling: £18.96 (24 credits)
The challenge
A fixed-price Divi rebuild for a trades client — tight budget, no junior to delegate copy-paste. The freelancer needed content in the new block theme before a hard launch date but could not absorb two full days of migration alone.
Migration labour: manual vs AIRA
Anonymous production project — figures reported by the delivery team
Block accuracy after review
~28% of blocks still needed manual images (often SVGs)
- No edit 68%
- Minor edits 22%
- Major edits 10%
Approach
- 01
Scope only marketing pages
Twelve blog posts moved via WXR. AIRA crawled 24 Divi-built pages — home, services, areas covered, gallery.
- 02
Divi shortcode cleanup plan
Scheduled shortcode cleanup pass for blog content still containing divi_* tags after WXR import.
- 03
Evening review session
Fixed two testimonial repeaters and uploaded gallery images Divi had served as SVG sprites.
- 04
Client handover in Gutenberg
Imported drafts only — client trained on ACF blocks, Divi deactivated on go-live.
“I would have pushed the launch. Instead I reviewed blocks on Tuesday and shipped Friday.”
Freelance WordPress developer (anonymous)
Lessons
- lightbulbFreelancers benefit most when migration is the bottleneck — not theme build.
- lightbulbDivi gallery and icon modules drove the 28% manual image pass.
- lightbulbSplit blog (WXR) and pages (AIRA) to avoid double work.
FAQ
Is 24 pages typical?expand_more
Yes — 25 pages is the median project size in our June 2026 benchmark across ~20 sites.
Anonymised project — figures reported by delivery teams
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