235 URLs: marketing pages + WooCommerce products
The largest crawl in our benchmark. Marketing templates mapped to ACF blocks; product URLs crawled for content consistency. Review was spread across two days; still far below manual quoting.
Total URLs
0
~180 products
Manual quote
0h+
Never fully scoped
Review time
~8h
Two devs, two days
Credits
0
£185.65
Redirects
0+
Including categories
~112 hours saved vs manual estimate on this project
Tooling: £185.65 (235 credits)
The challenge
Rebuild on a native block theme while keeping WooCommerce product data accurate. Marketing pages were Elementor; products used a mix of short descriptions and ACF fields on singles. Manual migration at two minutes per URL minimum was unrealistic — 235 URLs implied weeks of labour.
Migration labour: manual vs AIRA
Anonymous production project — figures reported by the delivery team
Block accuracy after review
~30% of blocks still needed manual images (often SVGs)
- No edit 65%
- Minor edits 25%
- Major edits 10%
Approach
- 01
Separate product templates
Product archive and single templates rebuilt in theme. AIRA crawled product URLs for body content and SEO meta — not a substitute for Woo CSV where stock lived.
- 02
Phased crawl
Marketing paths first, then /product/ URLs in batches. Excluded cart, checkout, and account paths.
- 03
Team review queue
Two developers split low-confidence blocks. Product galleries needed manual image QA — 30% of blocks.
- 04
Redirects at scale
Category and product slug changes merged into one redirect map — 400+ 301 rules after dedupe.
“We stopped pretending two developers could hand-migrate 200 product pages. AIRA got us to reviewable drafts; we focused on templates and stock.”
Lead developer, e-commerce agency (anonymous)
Lessons
- lightbulbLarge projects need phased crawls and path filters — not one blind export.
- lightbulbWooCommerce still needs template dev; AIRA handles content mapping into blocks.
- lightbulbProduct image galleries remain the longest manual pass.
FAQ
Does AIRA replace WooCommerce product import?expand_more
Not for SKUs, stock, or attributes from CSV. This project used AIRA for rendered page content and SEO into blocks; structured product data still came from Woo tooling where needed.
Anonymised project — figures reported by delivery teams
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